As unique as your finger and toe prints. That was the concept behind the brand for ABWR. ABWR needed a fresh, warm and friendly brand that was drastically different to the over saturated market of reflexology – which tends to focus on purple tones. The brand needed to have a feeling of boldness yet a classical feeling to it with elements reflecting fun and friendly. Colour theory was applied to draw out end users emotional responses and how they feel with specific colours. A neutral warm palette was finally selected.

To bring the brand to life, graphical design elements that are made from finger and toe prints were injected along with fun and witty headlines and happy people laughing. ABWR poster work is currently at concept stage only.


Project created whilst working with nexus24 –