Bikeability Scotland in partnership with Cycling Scotland is the national cycle training programme for school children. It supports the next generation of confident and responsible road users providing the skills and confidence they need to cycle safely on the roads.
Bikeability Scotland is a sub-brand collaboration between the national Bikeability scheme and Cycling Scotland. To unite the two separate brands and their ethos a brand alignment was required, bringing in elements from both brands and harmonising them. Colours, type, imagery and illustration styles were combined with new design elements to bring together one unifying brand. A full brand style guide was produced – then all online and print based items where produced to promote the initiative.
Project created whilst working with nexus24 – www.nexus24.co.uk