Deadinburgh was a spectacular event that captured the public’s imagination – and more intriguingly – gave people a role in the production. An award winning experiential event.
The production uses skilled actors to create a ‘safe zone’ at Summerhall for the uninfected audience and a team of genuine scientists working on a solution to save the city.
What was needed was a marketing campaign as thrilling as the concept, with a suspenseful build-up to the event across all channels. From cleverly designed emails and invites to rampaging zombies on the streets of Edinburgh.
Project created whilst working with The Gate Worldwide – thegateedinburgh.com