The Royal Edinburgh Military Tattoo deliver world-class public military events, rooted in Scottish tradition. In 2020 they celebrate their 70th anniversary and are looking to the future as they plan to expand beyond Edinburgh and attract a wider, varied audience.
As they reach out into other market places such as China, having many design agencies interact with their brand assets they needed to unify everything and apply more brand guidelines to keep the brand strong and consistent; no matter who was handling the assets.
To achieve this we worked on their new brand guidelines document. Redefining and expanding colour palettes, applying type styles for on and off line, textures, patterns, icons, photography usage; as well as setting hard rules for logo usage. The guidelines also incorporated guidance on sub-brands and how to handle sponsorship and partnership branding. Nothing was missed out.
Project created whilst working with nexus24 – www.nexus24.co.uk