Established in 1991 The Rock Trust works with young people between the ages of 16 and 25 who are homeless or at risk of becoming homeless. Their mission is to end youth homelessness in Scotland and to support young people to build better futures.

Having been established since the 90’s their branding has been updated a few times and was beginning to look outdated and not relevant to the youth of today. With that in mind a brand refresh was in order. Updating the logo, type styles, colour palettes, image treatments and overall brand tone of voice.

 

Project created whilst working with The Gate Worldwide – thegateedinburgh.com