How do you get young children to learn about first aid? By giving them their ‘first’ first aid book.
The agency was approached to only create the illustrations for this project as an additional freelance designer was working on the graphic design layout. This projects focus was on project management and art direction. Once the overall concept of ‘lets talk about first aid’ was agreed, an illustration style was established that was easy to create in the variety of aid scenarios; yet engaging enough for a younger audience. An illustrator was commissioned and we worked with them to create a full suite of characters.
Project created whilst working with The Gate Worldwide – thegateedinburgh.com