Just what makes Scotland so special and worthy of a place on your must-visit holiday list? For starters, Scotland was voted ‘the most beautiful country in the world’. Visit Scotland is the national tourism organisation for Scotland. Their main aim is to contribute to the advancement of Scottish tourism. As part of this they produce a lot of printed guides and information booklets. One of the issues is the sustainability and to combat this the design brief was to produce a set of information guides and booklets that could be downloaded and viewed on phones and tablets. Resulting in less paper produced items.

The downloadable guides where given a sub-brand with a new logo mark. The guides where set out in genres with specific colours applied. Each booklet had embedded information videos, animations and links to additional online content.

This project was concept only – Created whilst working with The Gate Worldwide – thegateedinburgh.com